CANON

See Impossible.

We partnered with Canon on a transformational journey of retinking, reimagining and revitalizing their digital ecosystem, to deliver solutions that empower their marketing and support teams to tackle business challenges, delight customers, and drive growth.

RESPONSABLE FOR

Branding UI Designer - Had the opportunity to be part of the UI team to rebrand the Canon USA website. Collaborated alognside the Art Director in the creation of moodboards, styleguide, and 50+ AEM ready components.

Content Layout UI Design lead - From template creation to 300+ page layouts of real content. Worked closely with the content team to ensure the content fit the components and layouts, and worked with the Canon team for image and mockup approvals.

AEM Authoring Desing lead - Managed the Authoring workflow to ensure our desings keept its integrity across the site. From creating the authoring workflow, managing the DAM structure, desing reviewing of the authored pages and took ownership of the most important pages like Homepage, Category pages, Sub category pages across consumer, professional and business and authored those myself.

NEW CONCEPT

Branding

As part of the digital transformation, we established a bold, new brand for Canon, complete with iconic logo, refreshed visual style system, and a custom set of AEM templates and components.

Content Layout.

Taking the components as building blocks I started by designing template layouts like Homepage, Category Pages, Subcategory, Product Detail Pages, Product Lists, etc. The templates allowed me to have consistency across the site as I created over 300 page layouts with real content.