Adobe
Persona Quiz for Adobe Experience League
I was commissioned by Adobe to promote Adobe Experience League through an interactive, virtual personality quiz currently featured in the Adobe Experience site until the end of Adobe Summit 2022.
The goal for this project was to create an illustrative cover, quiz and results page using their existing persona tarot card deck. Some of the requirements was to have primary and secondary results, ability to explore the full card deck, have the option to order cards and to incorporate the Adobe Experience League look and feel with the bright use of collages.
Responsible For:
Creative direction, Illustration, UX/UI Prototyping, Responsive designs.
Creative Tools:
Adobe XD, Fresco, Illustrator & Photoshop.
Approach.
Adobe gave me the freedom for creative direction, my vision was to give the user the feel of a mystical experience.
The main challenge for this project was to marry 2 completely different moods. The tarot cards are very static, with clean lines. Experience League uses very colorful collages with organic shapes.
I took Adobe experience League colors and gradients and created a galaxy pattern with constelation elements to add dimension. Hands and cards flowing are overlaying the galaxy giving the user a magical fun experience. And throughout the quiz I added different collages incorporating the card elements to tie in Adobe Experience Legue look and feel.
