Senior UI Designer at Merkle, Dentsu. Feb 2020 - Jan 2022
- Collaborated with multidisciplinary team to re-imagine Canon USA—a large-scale ecommerce, learning and support experience. Activities included moodboards, design system, AEM component design, page layouts, and management of AEM authoring team.
- Created personality quiz for Adobe to feature during Adobe Summit 2022. Responsibilities included concepting, custom digital illustrations, interface design, and interaction design.
- Collaborated closely with Vanguard leadership to concept and redesign the UI layout for key pages within their Institution Investor section, including the Homepage, Consultant Hub, and Financial Wellbeing.
- As part of a partnership between Merkle and Google Retail, I was given the opportunity to work within a multidisciplinary team to provide ecommerce innovation services for LOL Dolls. For my part, I successfully lead the redesign of the UX and UI for their product detail page leveraging Baymard Institute design principles.
- Collaborated with group creative director to rebrand Infinite Materials Solutions, a leading 3D printing company. Activities included competitive analysis, moodboards, and a design system. With the new brand direction established, I lead the UI design efforts, which included design system refinements, AEM component design, interaction design, and hi-fidelity comps.
- Participated in large-scale digital transformation of Prinova, one of the world’s largest food and beverage ingredients distributors. As a member of the UI team, I helped develop the design system, AEM components, and page layouts. I also played a critical role in overseeing the AEM authoring team, where I introduced new workflows and processes for content, asset management, and authoring.
- Clients: Adobe, Canon, Vanguard, LOL Dolls, Infinite Materials Solutions, and Prinova.
Art Designer, Vantage Leadership Consulting. May 2014 - Feb 2020
Responsible Responsible for the creative design of the companies key touchpoints, from corporate presentations to credentials decks, and branding to marketing collateral.
- Collaborate with team to design leadership framework for Cushman and Wakefield, a real estate company with 48,000 employees and $6.9B in annual revenue.
- Create visual design system, and applied to marketing materials, such as brochures, business cards, one pagers, credentials presentations and more.
- Design numerous client presentations that clearly communicate information while elevating the Vantage brands.
Visual Designer, Halverson Group, Inc. May 2012 - Feb 2020
Lead design projects across a range of disciplines, from mobile web designs to executive presentations, and from information design to custom graphics.
- Create interactive web designs in mobile and desktop for Coca-Cola, McDonalds and Oak Park & River Forest Community Foundation.
- Produce websites, in mobile and desktop, in WordPress to showcase client deliverables in an engaging and interactive fashion.
- Create custom graphics, such as icons, drawings, sketches, diagrams and charts to illustrate material and express brand personality.
- Design visual identity for several McDonald’s internal teams and initiatives, such as U.S. Operations Talent Pipeline Strategy and McDonald’s 6 Sigma.
- Design hundreds of highly-polished, professional quality executive presentations, that often include complex information design.
- Collaborate with business development team to produce credentials decks, brochures, business cards and the company website.
- Clients: Walgreens, Coca-Cola, McDonald’s, Reebok, Ulta, and Wrigley.
Freelance UX/UI Designer. May 2010 - Feb 2020
Created website UX design and interface design, in mobile and desktop, for a range of small businesses leveraging WordPress templates and CMS. Clients include: Morfin Cleaning, Showcase Horse Feeds, Rubberneck Digital, Oak Park & River Forest Community Foundation, and Zaytunes Mediterranean Grill.